Privacy policy

Last Modified: 4 July 2025

Scope of this policy

This privacy policy describes the processing of information provided or collected on the website and digital properties where this privacy policy is posted, whether on our website maslowbrandconsulting.com or through our consultation services and communications. It also describes the processing of information provided to us or collected by us offline through our brand strategy consulting and creative services, client meetings, and business communications. We follow this privacy policy in accordance with applicable law in the places where we operate.

Geographic scope

Our services are intended for and available to Singapore residents and businesses. This privacy policy applies to personal data of Singapore residents and businesses. We do not actively market to or target individuals located outside Singapore. If you are located outside Singapore, please consult local legal requirements before engaging our services.

Who we are

Maslow Brand Consulting Pte. Ltd. (UEN: 202401873W) is a Singapore-incorporated company providing brand strategy consulting and creative services. When you engage with us or use our services, your information is controlled by Maslow Brand Consulting Pte. Ltd.

Types of information we collect

We collect two basic types of information, personal information (as defined in this policy) and anonymous information (as defined in this policy), and we may use personal and anonymous information to create aggregate information. In particular, we collect:

Registration and contact information
We collect information you provide when you request our services, schedule consultations, or communicate with us, such as your name, company name, contact details, email address and business requirements.
Business information
We collect details you provide when you engage our services, such as information about your company, brand challenges, business objectives, competitive landscape and other information relevant to our consulting engagement.
Communication information
We collect information sent through our contact forms, email correspondence, video calls, or other communication channels during our business relationship.
Technical information
We collect information when you visit our website, use our digital services, or engage with our online content, including your browser type, IP address, device information and usage patterns.
Project information
We collect information developed during our consulting engagement, including strategic recommendations, creative concepts, brand frameworks and deliverables created specifically for your business.

How we collect your information

We collect information you provide to us when you request or engage our brand strategy consulting and creative services, communicate with us (including through our website contact forms), participate in consultations or strategy sessions, or otherwise interact with us using one or more devices.

We collect information through technologies such as cookies and web beacons when you visit our website or use our digital platforms. For further information, including Do Not Track and how to manage cookies, please visit our Cookie Policy.

We acquire information from other trusted sources to update or supplement the information you provided or we collected automatically, such as when we validate contact information using third-party services.

Use of your information by Maslow Brand Consulting

We may use your information to:

Consulting services
We use your information to provide our brand strategy consulting and creative services, including brand strategy development, creative services and ongoing consultation support.
Client communications
We use your information to communicate with you about your projects, send project updates, deliverables and respond to your inquiries.
Service improvement
We use your information to improve our services through analysis of client needs, project outcomes and service delivery optimisation.
Marketing communications
We use your information to send you updates about our services, industry insights, or relevant business opportunities that may be of interest to you.
Service development
We use your information to operate, understand, optimise, develop, or improve our services, including through analytics and client feedback.
Security and compliance
We use your information to detect, investigate and prevent activities that may violate our policies or be fraudulent or illegal.

Sharing your information with other entities

We will not share your personal information with third parties outside Maslow Brand Consulting except in limited circumstances, including:

Authorised sharing
We may share your personal information when you direct us to do so with contractors, vendors, or service providers who assist in delivering our consulting services, such as specialised creative partners or research providers.
Service providers
We may share your information with service providers performing services on our behalf; however, these companies are prohibited from using your personal information for purposes other than those requested by us or required by law.
Business transfers
We may share your information in connection with the sale of our business, to ensure continuity of client relationships and project delivery.
Legal requirements
We may share your personal information to comply with legal process, to ensure the safety and security of our clients and business, or to protect our rights and property.

Data storage and retention

Storage location
We store your personal information on secure local storage at our Singapore office and with cloud service providers (including Google Drive). Data may be transferred to and processed in other countries where our service providers operate, with appropriate safeguards in place.
Data security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure or destruction.
Retention period
We retain your personal information for 7 years after completion of our consulting engagement, or as long as necessary to fulfil the purposes outlined in this privacy policy, whichever is longer. This retention period ensures business continuity and compliance with legal obligations.

Your controls and choices

We provide you with the ability to exercise certain controls and choices regarding our collection, use and sharing of your information. In accordance with applicable law, your controls and choices may include:

Information management
You may correct, update and delete your contact information and project preferences.
Communication preferences
You may choose or change your choices for communications, newsletters and business updates.
Marketing communications
You may choose whether to receive marketing communications about our services or industry insights.
Data access and control
You may request access to the personal information we hold about you and request that we amend or delete it.
Consent and withdrawal
Where our processing is based on consent, you may withdraw consent for the collection, use or disclosure of your personal information. By continuing to use our website and services, you consent to our use of your information as described in this policy.

Children's privacy

We recognise the need to provide further privacy protections for personal information we may collect from individuals under 18 years of age. Our services are directed toward businesses and we do not knowingly collect personal information from children in connection with our brand strategy consulting and creative services.

Data transfers, storage and processing globally

We operate in Singapore and may transfer your personal information to third parties in locations around the world for the purposes described in this privacy policy and for services such as specialised research or creative work. Wherever your personal information is transferred, stored or processed by us, we will take reasonable steps to safeguard the privacy of your personal information.

Changes to this privacy policy

From time to time, we may change this privacy policy to accommodate new services, industry practices, regulatory requirements or for other purposes. We will provide notice to you if these changes are material and, where required by applicable law, we will obtain your consent.

Comments and questions

If you have a comment or question about this privacy policy, please contact our Data Protection Officer at dpo@maslowbrandconsulting.com.

Singapore residents' rights

If you are a Singapore resident, you may have certain additional privacy rights under the Personal Data Protection Act (PDPA). You may have the right to:

Request access to and obtain a copy of the personal information we have collected about you;
Request that we delete the personal information we have collected about you, subject to applicable legal exceptions;
Request correction of your personal information if it is inaccurate;
Request that we restrict our use of your personal information;
Withdraw consent for the collection, use or disclosure of your personal information (where our processing is based on consent).

To exercise these rights, please contact our Data Protection Officer at dpo@maslowbrandconsulting.com. We will respond to your request in accordance with applicable law.

Contact information

Maslow Brand Consulting Pte. Ltd.
Email: dpo@maslowbrandconsulting.com
UEN: 202401873W

This policy is effective as of 4 July 2025 and was last modified on 4 July 2025.