Real challenges, strategic solutions
Case studies of our business-first approach.
How do you take a new brand to market without a dedicated marketing team? We engineered a foundational content plan to establish our business-first approach and begin building an audience from day one.
As this energy brokerage expanded its services, its brand needed to evolve as well. We developed a unified brand strategy that brought clarity to its diverse offerings, creating a competitive advantage for its next stage of growth.
How do you compete in a price-driven market? We reframed this pest control service’s value beyond just price, turning a simple discount into a compelling message that created a sense of urgency.
To compete against established firms, this private client law practice needed premium positioning. We developed a new brand identity strategy that enabled them to effectively communicate their value to high-net-worth clients.
In a saturated F&B market, this home bakery needed a way to stand out. We translated its founder’s core philosophy into a compelling brand story that provided strategic differentiation and a foundation for growth.
How does a small brand take on industry giants? We crafted a challenger brand strategy for this raw cat food maker, enabling them to build a loyal community and compete against dominant supermarket brands.
How does a global brand create a local connection? As part of an academic project with Boston Consulting Group’s Rise 2.0 programme, we developed a theoretical brand localisation strategy for this global beauty brand, creating a strategic market entry approach for the Singaporean consumer.