Hierarchy of Brand Needs framework showing five layers: Purpose, Personality, Message, Content, and Experience

That comes from 25+ years of experience. Not guesswork.

It’s also how our Hierarchy of Brand Needs framework came about, the conviction that brand building shouldn’t be—and needn’t be—left to gut instinct alone. Especially when your business reputation is at stake.

Maslow is built upon our founder’s extensive career as a brand communications expert and copywriter.

Discover our framework

Sue Ann Ho, Founder of Maslow Brand Consulting

Our founder has worked across MNC & local brands.

Sue Ann Ho before the founding of Maslow, crafted campaigns and partnerships for advertisers at National Geographic Partners / The Walt Disney Company and international network agencies like Publicis Groupe.

She still crafts campaigns today at Maslow, for business owners who are  driven to build a brand as ambitious as their business.

Get in touch

We're here to build a brand that does your business justice.

We're here to build a brand that does your business justice.

Hierarchy of Brand Needs framework showing five layers: Purpose, Personality, Message, Content, and Experience

That comes from 25+ years of experience. Not guesswork.

It’s also how our proprietary Hierarchy of Brand Needs framework came about, the conviction that brand building shouldn’t be—and needn’t be—left to gut instinct alone. Especially when your business reputation is at stake.

Maslow is built upon our founder’s extensive career as a brand communications expert and copywriter.

Discover our framework

Sue Ann Ho, Founder of Maslow Brand Consulting

Our founder has worked across MNC & local brands.

Sue Ann Ho before the founding of Maslow, crafted campaigns and partnerships for advertisers at National Geographic Partners / The Walt Disney Company and international network agencies like Publicis Groupe.

She still crafts campaigns today at Maslow, for business owners who are  driven to build a brand as ambitious as their business.

Get in touch

We're here to build a brand that does your business justice.

That comes from 25+ years of experience. Not guesswork.

It’s also how our proprietary Hierarchy of Brand Needs framework came about, the conviction that brand building shouldn’t be—and needn’t be—left to gut instinct alone. Especially when your business reputation is at stake.

Maslow is built upon our founder’s extensive career as a brand communications expert and copywriter.

Discover our framework

Sue Ann Ho, Founder of Maslow Brand Consulting

Our founder has worked across MNC and local brands.

Sue Ann Ho before the founding of Maslow, crafted campaigns and partnerships for advertisers at National Geographic Partners / The Walt Disney Company and international network agencies like Publicis Groupe.

She still crafts campaigns today at Maslow, for business owners who are  driven to build a brand as ambitious as their business.

Get in touch