Maslow Brand Consulting

Our thinking on business and brand, and what makes them grow

More Insights

Abstract rendering of Google search interface with coloured vertical rectangles replacing the Google logo above the search bar, showing the transcendent nature of a strong Brand Identity.

How Google became everyone's verb

The brand name appears about 2 times per million words in modern English, according to the Oxford English Dictionary.

Business First

Analog compass on a map symbolising business strategy and finding true north.
When business is the brand's true north
A brand can be a nice-to-have. But for some businesses, it’s shown it can also be a powerful asset that drives the business agenda.